PEST Analysis

One of the potential tools for the situation analysis in strategic planning is the PEST analysis. No, this is not looking for insects and it is not referring to the competitors that make your life difficult. PEST analysis is shorthand for...

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A Different Differentiation

Strategic differentiation is achieved by providing a unique or different value offering to customers as compared to competitors. A strategy of differentiation is based on developing a deep understanding of customers’ needs and then meeting those...

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Ready, Fire, Aim

4 Character-Based Stumbling Blocks to Good Decision-Making As leaders we are often called upon for decisions or to effectively guide a decision process. We face choices every day, some large, some small, some urgent, some mundane. A large part of...

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Strategy Should Say No

An effective strategy sets the direction for the business but it also should be specific enough to say no – no to pursuing certain customers, no to entering certain markets, no to certain programs or investments, no to hiring a certain...

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