Our values should be the guiding lights that we use in shaping our lives and making decisions. Values, once identified, help you know yourself. Values show up in behavior, so knowing your values helps you identify behaviors that fit with your...
Read moreSWOT Analysis
Most people in the business world are familiar with SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is useful in many life and business decision-making situations. It is an important part of the strategic planning...
Read moreStrategic Segmentation
Most people are familiar with the concept of market segmentation, dividing the market for a company or product into various buckets that can then be further analyzed and understood. In consumer products the market is often segmented based on...
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